
Carolina Herrera x American Cup
Carolina Herrera is a globally recognized luxury fashion and fragrance house, renowned for timeless elegance and bold sophistication.

Carolina Herrera is a globally recognized luxury fashion and fragrance house, renowned for timeless elegance and bold sophistication.

HP Large Format Printing is a business unit within Hewlett-Packard focused on professional printing solutions for architecture, engineering, design, and production environments. Their products are sold and showcased globally — which made it essential to have a flexible, high-performance digital platform to support content distribution and regional engagement at scale.

A Native App Experience for a Phygital Retail Innovator

Carolina Herrera is a globally recognized luxury fashion and fragrance house, renowned for timeless elegance and bold sophistication. As part of Puig’s portfolio, the brand is a leader in the fragrance industry, with a strong presence in international markets. During Carolina Herrera’s participation in the 37th America’s Cup in Barcelona, we were tasked with building a digital layer for a real-world brand installation — a premium experience aboard a yacht designed to showcase their fragrance line. This was a limited, exclusive brand event — with high attention to detail and the need to deliver a seamless interaction between physical design and digital technology.




















