Carolina Herrera is a globally recognized luxury fashion and fragrance house, renowned for timeless elegance and bold sophistication. As part of Puig’s portfolio, the brand is a leader in the fragrance industry, with a strong presence in international markets.

During Carolina Herrera’s participation in the 37th America’s Cup in Barcelona, we were tasked with building a digital layer for a real-world brand installation — a premium experience aboard a yacht designed to showcase their fragrance line.

This was a limited, exclusive brand event — with high attention to detail and the need to deliver a seamless interaction between physical design and digital technology.