Carolina Herrera is a globally recognized luxury fashion and fragrance house, renowned for timeless elegance and bold sophistication. As part of Puig’s portfolio, the brand is a leader in the fragrance industry, with a strong presence in international markets.
During Carolina Herrera’s participation in the 37th America’s Cup in Barcelona, we were tasked with building a digital layer for a real-world brand installation — a premium experience aboard a yacht designed to showcase their fragrance line.
This was a limited, exclusive brand event — with high attention to detail and the need to deliver a seamless interaction between physical design and digital technology.
Strategic Value
To deliver a premium, interactive brand moment, we developed a custom iPad application connected to physical sensors and switches onboard the boat. The app controlled various stages of the user experience — adapting the digital interface in real time based on physical triggers such as fragrance drawer openings.
To deliver a premium, interactive brand moment, we developed a custom iPad application connected to physical sensors and switches onboard the boat. The app controlled various stages of the user experience — adapting the digital interface in real time based on physical triggers such as fragrance drawer openings.
Strategic Value
To deliver a premium, interactive brand moment, we developed a custom iPad application connected to physical sensors and switches onboard the boat. The app controlled various stages of the user experience — adapting the digital interface in real time based on physical triggers such as fragrance drawer openings.
To deliver a premium, interactive brand moment, we developed a custom iPad application connected to physical sensors and switches onboard the boat. The app controlled various stages of the user experience — adapting the digital interface in real time based on physical triggers such as fragrance drawer openings.
To deliver a premium, interactive brand moment, we developed a custom iPad application connected to physical sensors and switches onboard the boat. The app controlled various stages of the user experience — adapting the digital interface in real time based on physical triggers such as fragrance drawer openings.
Remote & IRL
To deliver a premium, interactive brand moment, we developed a custom iPad application connected to physical sensors and switches onboard the boat. The app controlled various stages of the user experience — adapting the digital interface in real time based on physical triggers such as fragrance drawer openings.
Shopify, Square and WooCommerce Development
To deliver a premium, interactive brand moment, we developed a custom iPad application connected to physical sensors and switches onboard the boat. The app controlled various stages of the user experience — adapting the digital interface in real time based on physical triggers such as fragrance drawer openings.
To deliver a premium, interactive brand moment, we developed a custom iPad application connected to physical sensors and switches onboard the boat. The app controlled various stages of the user experience — adapting the digital interface in real time based on physical triggers such as fragrance drawer openings.
Experience Design & Delivery
To deliver a premium, interactive brand moment, we developed a custom iPad application connected to physical sensors and switches onboard the boat. The app controlled various stages of the user experience — adapting the digital interface in real time based on physical triggers such as fragrance drawer openings.
To deliver a premium, interactive brand moment, we developed a custom iPad application connected to physical sensors and switches onboard the boat. The app controlled various stages of the user experience — adapting the digital interface in real time based on physical triggers such as fragrance drawer openings.
Related Services
“The America's Cup is the most important sailing competition in existence.”
Enric Godes
Co-founder of Sierra
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