Connecting hardware and software to enrich brand moments

Strategic Value

To deliver a premium, interactive brand moment, we developed a custom iPad application connected to physical sensors and switches onboard the boat. The app controlled various stages of the user experience — adapting the digital interface in real time based on physical triggers such as fragrance drawer openings.

To deliver a premium, interactive brand moment, we developed a custom iPad application connected to physical sensors and switches onboard the boat. The app controlled various stages of the user experience — adapting the digital interface in real time based on physical triggers such as fragrance drawer openings.

To deliver a premium, interactive brand moment, we developed a custom iPad application connected to physical sensors and switches onboard the boat. The app controlled various stages of the user experience — adapting the digital interface in real time based on physical triggers such as fragrance drawer openings.

To deliver a premium, interactive brand moment, we developed a custom iPad application connected to physical sensors and switches onboard the boat. The app controlled various stages of the user experience — adapting the digital interface in real time based on physical triggers such as fragrance drawer openings.